FG4 Kids is the latest boys and girls contemporary fashion brand to hit the GCC. Creating unique, fun and trendy clothing ranges for customers at prices they love. We’re excited and proud to share George’s collections with you and introduce Fashion by George Davies to the UAE market. George Davies was the founder of other well-known brands Next, George at Asda, Per Una at Marks and Spencer and now FG4. Combing fashion and passion together, our individual collections and styles are design-led and created from travelling the world and gathering the latest inspirations in fabric, colour, style and detail. We hope you love our collections as much as we do