The Bandai Group makes the most of its extensive line up of characters, and offers appealing products and services in a wide range of fields including video game software, apparel, confectionery, visual content, amusement machines and prizes, mobile phone network content, and of course, toys a field in which we have a long history. We not only turn characters into products, but also launch these products in a timely fashion, in close association with TV and other media.