ZOJIRUSHI is a renowned manufacturer of cooking appliances, household appliances, household and thermal products, and other products for a living, established in 1918. Al Jaber holds the exclusivity of being the distributor for 37 years.

Over the years, Zojirushi has established itself as a top manufacturer of vacuum bottles and has continued to leverage the latest technologies to create a constant stream of leading-edge products that make life more comfortable and convenient, because lifestyles always change and always new trends to be added, Zojirushi’s corporate philosophy of “creating a quality life” continues to be reflected in many products and services.

In 1986, Zojirushi was brought to UAE by Al Jaber. It was known in the country as « Abou Fil » - « أبو فيل » which refers to the elephant logo.