When Little Golden Books were first published in 1942, high-quality books for children hadn’t been available at a price most people could afford. Little Golden Books changed that! Priced at just 25 cents and sold where people shopped every day, they caused an instant sensation and were soon purchased by the hundreds of thousands. Created by such talented writers as Margaret Wise Brown (author of Goodnight Moon) and Richard Scarry, Little Golden Books have helped millions of children develop a lifelong love of reading.