Hair care solutions for longer, stronger, fuller, thicker hair.

Devon B. Katzev, President of Straight Arrow, says, “Our Original formula Mane ‘n Tail Shampoo and its companion conditioner have been a best kept secret for beauty aficionados everywhere.” How did it all begin? Those two particular products reached iconic status when the equestrian audience started using the shampoo and conditioner that they used on their horses, on themselves! “They told their friends, and then the word spread like wildfire,” continues Mr. Katzev.