SMEG was founded by Vittorio Bertazzoni from Guastalla, a town near Reggio Emilia in northern Italy, and is today one of the country's leading home appliance manufacturers. Starting out as blacksmiths, the Bertazzonis soon branched out into building cookers. With Smeg, appliances take center stage in the heart of the home, a place where people can congregate. The kitchen integrates all of their functions and becomes a perfect, fully-equipped backdrop for those precious and enjoyable moments. For over 70 years now, Smeg appliances have come to be seen as tasteful and elegant solutions to the demands of contemporary living.